Catalogues and brochures

How can I go to the fair without a catalogue?

We currently use the Internet. Well now the catalogues and brochures produced by Faenza Group can also be used for the same thing thanks to augmented reality technology developed by Hype Farm. Hype Farm is one of the group’s companies which specialises in web-based communication strategies, and in using this, we will create a savvy and profitable relationship with the Internet.

The catalogue represents the maximum amount of information that a company can offer its customers. It is generally divided into two parts: the first part being a presentation of the company and the second part consisting of the products/services it provides. Often the products are accompanied by a specific data sheet and are also sometimes accompanied by the price. The catalogue is generally very technical and therefore not intended for the general public. It is used by salesmen, retailers and in general by customers who need to place orders based on well-defined information and technical specifications.

When we speak of a brochure (a term imported from the French language) we identify a printed medium consisting of a limited number of pages (between 8 and 24 pages.) It is generally intended for the presentation of a commercial activity or to provide general and practical information. It takes on the appearance of a small catalogue, usually bound with staples. It is rarely distributed in public places because of the costs involved for graphic design, photography, text editing and printing. It is normally used by salespeople or representatives to demonstrate what the company is like and is left with the client at the end of an initial meeting. Since it is not a real product catalogue and is made up of just a few pages, we tend to set it graphically so as to convey an emotional message that conveys the company’s values and its added value. Technical information and more detailed information are generally omitted in this type of communication.