Tradition and sophistication enclosed in a selling etiquette
Loro Piana, leading company in the processing of cashmere, vicuña and extra fine wools, has always pursued a mission: the search for excellence.
Excellence that is apparent not only in its ready-to-wear collections and accessories, but also in its desire to welcome customers as guests in its shops.
For this reason, the Italian luxury goods maison commissioned the Faenza Group to create a selling etiquette, a sort of guide for the brand’s store managers.
Loro Piana’s style, which draws on ancestral traditions combined with cutting-edge technology, is also evident in the print on Fedrigoni Arcoprint Extra White FSC paper used for the endpapers and the cover page, the latter printed in colour.